Custom Software Engineering Consultant

• Eloqua Expertise: Strong knowledge of Oracle Eloqua functionalities, landing pages, data management, SQL, and JavaScript.

• Campaign Management: Experience in end-to-end campaign execution, audience segmentation, targeting, content personalization, and journey automation.

• Quality Assurance: Ability to conduct comprehensive campaign testing and validate campaign configurations, data queries, and workflows.

• Technical Troubleshooting: Experience identifying and resolving issues related to Adobe Campaign Classic configurations and data integration.

• Marketing Automation: Understanding of marketing automation principles, customer engagement strategies, and conversion optimization.

• Data Analysis: Ability to analyze campaign performance metrics and recommend improvements.

• HTML and CSS: Knowledge of email template customization, rendering, and troubleshooting.

• Digital Marketing: Understanding of digital marketing strategies and campaign objectives.

• UX/UI Design: Familiarity with user experience and interface design principles for improving campaign assets.

• Communication and Collaboration: Ability to work effectively with marketing teams, developers, project managers, and data analysts.

Roles and Responsibilities

1. Campaign Review and Management

• Review campaign requirements and specifications to understand objectives, target audiences, segmentation rules, and personalization requirements.

• Validate campaign configurations and ensure alignment with business requirements.

• Support campaign execution across multiple channels, including email, SMS, push notifications, direct mail, social media, and paid campaigns.

2. Quality Assurance and Testing

• Perform end-to-end campaign quality assurance to validate functionality, accuracy, and consistency.

• Test campaign configurations, data queries, audience targeting, dynamic content, and personalization.

• Identify, document, and resolve campaign defects before deployment.

3. Data Validation and Audience Segmentation

• Validate audience lists, data extensions, data queries, and customer information.

• Ensure data integrity and accurate audience segmentation.

• Verify that the correct content is delivered to the intended audience.

4. Customer Journey and Automation Testing

• Validate customer journeys, automation workflows, and campaign triggers.

• Ensure subscribers follow the intended journey paths and receive the appropriate communications.

• Troubleshoot workflow issues and recommend improvements to automation processes.

5. Compliance and Campaign Optimization

• Ensure campaigns comply with email marketing best practices, data privacy requirements, and anti-spam regulations.

• Support A/B testing by setting up and validating test campaigns and analyzing results.

• Provide recommendations to improve engagement, campaign effectiveness, and conversion rates.

6. Technical Troubleshooting

• Troubleshoot issues related to Oracle Eloqua, Adobe Campaign Classic, data integration, and campaign configurations.

• Support HTML and CSS email template customization and resolve rendering issues.

• Collaborate with developers to ensure creative assets and data configurations align with campaign requirements.

7. Documentation and Collaboration

• Maintain detailed documentation of testing procedures, campaign results, defects, and resolutions.

• Work closely with marketing teams, project managers, developers, and data analysts to resolve campaign-related challenges.

• Maintain accurate updates in ticketing and request management tools, including timestamps, data points, and issue status.

8. Process Compliance and Continuous Improvement

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Complete required reports and ensure accurate reporting to clients and leadership.

• Stay updated on Oracle Eloqua, customer data platform (CDP) capabilities, marketing automation features, and industry best practices.

• Identify opportunities to improve campaign build quality, data hygiene, operational efficiency, and overall marketing effectiveness.

Preferred Candidate Profile

• 7–11 years of relevant experience in marketing operations, campaign management, and marketing automation.

• Hands-on experience with Oracle Eloqua and campaign quality assurance.

• Strong understanding of audience segmentation, customer journey automation, data validation, and email marketing.

• Working knowledge of SQL, JavaScript, HTML, and CSS.

• Experience with Adobe Campaign Classic and Marketo is an advantage.

• Strong analytical, troubleshooting, documentation, and communication skills.

• Willingness to work from the Mumbai office in flexible shifts.

• Candidates who can join immediately or within 30 days are preferred.