1. Oracle Eloqua and Marketing Automation

2. SQL and Database Management

3. Campaign Management and Audience Segmentation

4. REST APIs and API Integration

5. Campaign Reporting, HTML and CSS

Key Responsibilities : 

• Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, clarify requirements, and identify potential risks.

• Assist with campaign planning, audience segmentation, customer journey mapping, and content creation.

• Configure offers, workflows, email templates, landing pages, and automated campaigns using Eloqua.

• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

• Execute email, SMS, direct mail, social media, paid media, and other marketing campaigns using Eloqua and CDP platforms.

• Ensure accurate audience targeting, segmentation, and personalization.

• Monitor campaign performance and engagement metrics and prepare reports for stakeholders.

Qualifications : 

• Any graduation.

• Experience in Marketing Operations or Campaign Management.

• Expert-level knowledge of Oracle Eloqua; certification is an advantage.

Important Points : 

• Ex TCS Employees can't apply.

• PAN and DOB are required for profile creation.