Custom Software Engineering Analyst – Marketing Operations (Campaign Management)

Job Requisition ID: AIOC-S01657829 / CL11
Designation: Custom Software Engineering Analyst
Location: Mumbai
Experience: 3–5 Years
Qualification: Any Graduation
Job Type: Full-Time
Shift: Rotational Shifts – Must Be Flexible
Required Skill: Marketing Operations – Campaign Management

Job Summary

The Custom Software Engineering Analyst will support Marketing Operations and Campaign Management by leveraging Oracle Eloqua, Customer Data Platforms (CDP), and marketing automation technologies to plan, configure, execute, and optimize multi-channel marketing campaigns. The role involves audience segmentation, campaign journey development, email and landing page creation, automation, performance reporting, A/B testing, and troubleshooting technical issues. The candidate will collaborate with project managers and marketing stakeholders to understand campaign objectives, ensure accurate campaign execution, maintain data hygiene, and improve operational efficiency while adhering to established procedures, quality standards, and timelines.

Key Responsibilities

Campaign Planning & Requirements Gathering

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.

• Review campaign briefs carefully and seek clarification before campaign development.

• Identify potential risks and communicate them to relevant stakeholders.

• Support campaign strategies, audience segmentation, customer journey mapping, and content creation.

• Provide guidance on leveraging Eloqua and CDP capabilities to achieve campaign objectives.

Campaign Configuration & Development

• Create and configure offers, workflows, email templates, landing pages, and automations.

• Build and manage automated campaign journeys, including welcome series, nurture campaigns, and triggered communications.

• Use Eloqua and CDP platforms to support campaign development and execution.

• Customize email templates using HTML and CSS where required.

Campaign Execution & Management

• Set up and execute email, SMS, direct mail, social/paid media, and other marketing campaigns.

• Ensure accurate targeting and segmentation of campaign audiences.

• Monitor campaign performance and engagement metrics.

• Conduct A/B testing and optimize campaigns to improve effectiveness and customer experience.

• Prepare campaign reports and provide actionable insights to stakeholders.

• Troubleshoot and resolve technical issues related to Eloqua, CDP, and campaign execution.

Work Orchestration & Data Hygiene

• Use ticketing and request-management systems to record updates, data points, timestamps, and campaign information accurately.

• Maintain data accuracy and support campaign data hygiene.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Complete required operational reports accurately and on time.

• Ensure reporting consistency for clients and leadership.

• Collaborate effectively with internal and external stakeholders to support seamless campaign delivery.

Required Qualifications & Experience

• Any graduate degree.

• 3–5 years of professional experience.

• Experience in Marketing Operations and Campaign Management.

• Expert-level knowledge of Oracle Eloqua.

• Experience with campaign execution, marketing automation, and audience segmentation.

• Understanding of Customer Data Platforms (CDP).

• Experience with campaign reporting, analysis, and performance optimization.

Required Skills

• Oracle Eloqua – Expert Knowledge.

• Marketing Operations and Campaign Management.

• SQL and Database Management.

• Marketing Automation.

• Audience Segmentation and Customer Journey Mapping.

• Email Marketing Best Practices.

• A/B Testing and Campaign Optimization.

• Campaign Reporting and KPI Analysis.

• Technical Troubleshooting and Problem-Solving.

• Strong Communication and Collaboration Skills.

• Data Hygiene and Process Documentation.

Technical Skills

• Oracle Eloqua: Campaign configuration, automated journeys, email templates, workflows, landing pages, and automation.

• SQL: Database concepts and data management.

• JavaScript: Knowledge for campaign-related technical requirements.

• HTML & CSS: Email template customization.

• REST APIs: Exposure to API integration and Eloqua API capabilities.

• Customer Data Platform (CDP): Campaign execution and customer data utilization.

• Reporting & Analytics: Campaign metrics, KPIs, and actionable insights.

Preferred Skills

• Oracle Eloqua certification.

• Experience with REST API integration.

• Knowledge of marketing automation best practices.

• Understanding of email deliverability, segmentation, personalization, and A/B testing.

• Experience optimizing campaign performance and customer engagement.

Work Requirements

• Full-time position based in Mumbai.

• Must be flexible to work rotational shifts.

• Ability to manage multiple campaign requests and meet defined deadlines.

• Ability to maintain accuracy and quality while handling campaign execution activities.

• Must follow client requirements, established SOPs, and reporting guidelines.

• Ability to collaborate with project managers, marketing stakeholders, and internal and external teams.

Important Eligibility

• Educational Qualification: Any Graduation.

• Experience Required: 3–5 years.

• Mandatory Technical Skill: Expert-level knowledge of Oracle Eloqua.

• Shift Requirement: Must be flexible to work rotational shifts.

• Job Type: Full-time.

• Location: Mumbai.

• Preferred Certification: Oracle Eloqua certification is an advantage but is not mandatory.

• Additional Eligibility Restrictions: Not specified in the provided job description.