Role: Custom Software Engineering Consultant

Location:






Mumbai









Experience:






7 to 11 years









Shift:






Flexible shifts









Qualifications:






Any Graduation









Notice Period:






Immediate to 30 days









Work Mode:






WFO









Skill Required:






Marketing Operations - Campaign Management

Technical Skills:






Eloqua, Marketo, Adobe, Claude, Marketing Automation, Oracle Eloqua, Campaign QA / Quality Assurance, Journey Automation, Audience Segmentation, SQL, HTML, CSS, Email Marketing.

Roles and Responsibilities

1. Campaign Review

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  Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.
  
  
  
  

2. Quality Assurance Testing

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  Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.
  
  
  
  

3. Data Validation

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  Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.
  
  
  
  

4. Journey Testing

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  Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.
  
  
  
  

5. Compliance and Best Practices

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  Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.
  
  
  
  

6. Campaign Optimization

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  Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.
  
  
  
  

7. A/B Testing

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  Support A/B testing efforts by setting up and validating test campaigns, analyzing results.
  
  
  
  

8. Documentation

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  Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.
  
  
  
  

9. Collaboration

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  Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
  
  
  
  
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  Collaborate with development team to ensure that creative build align with the campaign objectives and data build.
  
  
  
  

10. Continuous Improvement

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  Stay updated with the latest Eloqua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.
  
  
  
  

11. Work Orchestration and Data Hygiene

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  Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
  
  
  
  
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  Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
  
  
  
  
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  Complete all required reports so that accurate numbers are reported to both client and leadership.