Custom Software Engineering Consultant – Marketing Operations (Campaign Management)

Job Summary

The Custom Software Engineering Consultant will be responsible for reviewing, testing, and ensuring the quality of marketing campaigns across multiple channels using marketing automation platforms such as Oracle Eloqua, Marketo, and Adobe Campaign Classic. The role involves validating campaign requirements, audience segmentation, data integrity, personalization, customer journeys, and automation workflows to ensure accurate and effective campaign execution. The candidate will collaborate with marketing teams, project managers, data analysts, and developers to troubleshoot technical issues, conduct quality assurance testing, support A/B testing, optimize campaign performance, and maintain compliance with email marketing best practices and applicable data privacy requirements.

Required Qualifications & Experience

• Any graduate degree.

• 7–11 years of professional experience.

• Experience in Marketing Operations and Campaign Management.

• In-depth knowledge of Oracle Eloqua functionalities, landing pages, and campaign automation.

• Experience in end-to-end campaign execution, segmentation, audience targeting, and personalization.

• Experience in campaign quality assurance and testing.

• Knowledge of marketing automation platforms and campaign workflows.

• Experience troubleshooting campaign configuration and data integration issues.

• Working knowledge of SQL and JavaScript.

• Familiarity with HTML and CSS for email template customization and troubleshooting.

Required Skills

• Oracle Eloqua.

• Marketing Operations & Campaign Management.

• Campaign Quality Assurance (QA).

• Marketing Automation.

• Journey Automation.

• Audience Segmentation & Personalization.

• SQL and Database Queries.

• HTML & CSS.

• Data Validation and Integrity.

• Email Marketing Best Practices.

• Campaign Testing and A/B Testing.

• Technical Troubleshooting.

• Campaign Reporting and Analysis.

• Strong Analytical and Problem-Solving Skills.

• Communication and Cross-Functional Collaboration.

Technical Skills & Tools

• Oracle Eloqua: Campaign configuration, landing pages, journeys, automation, and campaign testing.

• Marketo: Marketing automation and campaign management.

• Adobe Campaign Classic: Campaign configurations, data integration, and technical troubleshooting.

• Customer Data Platforms (CDP): Audience data and campaign execution.

• SQL: Data queries, audience validation, and campaign data checks.

• JavaScript: Campaign-related technical requirements.

• HTML & CSS: Email template customization and rendering troubleshooting.

• Campaign QA Tools: Campaign validation, testing, and quality checks.

• Reporting & Analytics: Campaign performance metrics and A/B testing results.

• AI Tools: Claude, as listed in the provided technical skills.

Preferred Skills

• Broader digital marketing knowledge.

• UX/UI design principles for improving campaign asset usability and visual appeal.

• Strong understanding of email deliverability, segmentation, and personalization.

• Experience with REST APIs and data integration, where applicable.

• Knowledge of marketing automation best practices and campaign optimization.

• Ability to interpret campaign KPIs and recommend improvements.

Work Requirements

• Full-time position based in Mumbai.

• Work From Office (WFO) is mandatory.

• Must be flexible to work different shifts based on business requirements.

• Notice period should be immediate to 30 days.

• Ability to manage multiple campaign testing requests and meet deadlines.

• Ability to work with cross-functional teams and communicate technical issues effectively.

• Strong focus on quality, data accuracy, compliance, and continuous improvement.

Important Eligibility

• Educational Qualification: Any Graduation.

• Experience Required: 7–11 years.

• Mandatory Skill Area: Marketing Operations – Campaign Management.

• Technical Expertise: In-depth Oracle Eloqua knowledge, campaign QA, marketing automation, and related technical skills.

• Work Mode: Work From Office (WFO), Mumbai.

• Shift Requirement: Must be flexible to work flexible shifts.

• Notice Period: Immediate to 30 days.

• Job Type: Full-Time.

• Additional Eligibility Restrictions: Not specified in the provided job description.