Job Summary

We are looking for an experienced Custom Software Engineering Consultant with strong expertise in Marketing Operations and Campaign Management. The role involves managing and validating end-to-end marketing campaigns, performing campaign quality assurance, testing customer journeys, validating audience data, and ensuring marketing automation workflows function accurately across multiple channels.

The ideal candidate should have hands-on experience with Oracle Eloqua, marketing automation platforms, campaign execution, data validation, and email development technologies.

Key Responsibilities

Campaign Review and Management

• Review marketing campaign requirements, specifications, objectives, audience segments, and personalization rules.

• Support end-to-end campaign execution, including audience targeting, segmentation, content personalization, and journey automation.

• Validate campaign setups across Email, SMS, Push, Direct Mail, Social Media, and Paid Campaign channels.

Quality Assurance and Testing

• Conduct thorough campaign QA to ensure accuracy and functionality of campaign components.

• Test campaign configurations, data queries, audience lists, and dynamic content personalization.

• Validate customer journeys and automation workflows to ensure subscribers receive the correct communications at each stage.

• Identify, troubleshoot, and resolve campaign configuration and data integration issues.

Data Validation and Analysis

• Verify audience lists, data extensions, segmentation rules, and campaign data integrity.

• Analyse campaign performance metrics and provide data-driven recommendations.

• Support A/B testing by setting up and validating test campaigns and analysing results.

Compliance and Optimization

• Ensure campaigns follow email marketing best practices, data privacy regulations, and anti-spam requirements.

• Recommend improvements to campaign performance, engagement, and conversion rates.

• Stay updated on Eloqua, CDP features, marketing automation practices, and industry trends.

Collaboration and Documentation

• Work closely with marketing teams, project managers, data analysts, and developers.

• Coordinate with development teams to ensure creative assets align with campaign objectives and data requirements.

• Maintain documentation of campaign testing, results, issues, and resolutions.

• Accurately update ticketing and request management tools, including timestamps and relevant data.

• Follow Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Complete required reports to ensure accurate reporting to clients and leadership.

Required Skills

• Oracle Eloqua and Marketing Automation

• Marketing Operations and Campaign Management

• End-to-End Campaign Execution

• Campaign QA and Quality Assurance

• Audience Segmentation and Targeting

• Journey Automation and Workflow Testing

• Email Marketing and Campaign Personalization

• SQL, JavaScript, HTML, and CSS

• Campaign Data Validation and Troubleshooting

• A/B Testing and Campaign Performance Analysis

• Adobe Campaign Classic configuration and data integration knowledge

Qualifications and Experience

• Any Graduation.

• 7–11 years of relevant professional experience.

• Strong hands-on knowledge of Eloqua functionalities, landing pages, and campaign management.

• Knowledge of SQL and JavaScript.

• Familiarity with HTML and CSS for email template customization and rendering troubleshooting.

• Excellent communication, collaboration, analytical, and problem-solving skills.

Job Details

• Position: Custom Software Engineering Consultant

• Location: Mumbai

• Work Mode: Work From Office (WFO)

• Shift: Flexible Shifts

• Notice Period: Immediate to 30 Days